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q:how do you balance your reliance on facts with your reliance on
intuition?
a:facts are important but often neglect pointb in ??time
influences,especially with market research.one survey that i was
uncomfortable with involved pricing data that was collected just after
a major presidential election.the timing caused me to doubt that consumers
would really spend as much as the survey indicated they would for new
cars.so we ended up holding on to the last quarter ??s pricing structure.we
sold more cars while,as interest rates climbed,some of our competitors
had expensive inventory carryover.????
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